The Fine Print
Each plan requires a minimum commitment of 12 months. At the end of the first 12 months, you are free to choose among three options:
- stay on the plan with a reduced monthly rate
- switch to one of our managed web hosting plans
- take all your custom content and move to another web hosting company
We’ll send you a reminder at the end of your 10th month with us, so you will have time to evaluate our performance before making your choice. If you do nothing, we’ll just automatically renew you at a reduced monthly rate. After the first 12 months, everything is month to month, so you’re free to leave at any time.
Standard Plan Features
All of our standard pricing plans include:
Website design. Our website designs are clean and professional. But frankly, website design today is less about creative visual design and more about responsive design that resizes automatically to communicate clearly on every screen size, from a smart phone to an iPad, laptop, or desktop.
Search engine optimization (SEO). Based upon our keyword research, every title tag, meta description, heading and paragraph on your website will be written to optimize for targeted keyword phrases. We’ll also make sure you are signed up for all the major third party search directory and review sites, and work with you on building trusted third party website links to your site.
Professional copywriting. Our background includes magazine publishing and editing. This is probably the biggest difference between us and most of our competitors. We research and write compelling and informative editorial content for your website. Many of our clients have taken the content we produce and used it in their print marketing materials. We’re OK with that.
Your story. The editorial content we create will include a fascinating story about your business that sets you apart from your competitors, draws people to you and makes them want to do business with you.
Your free offer. Look, anyone who visits your website is obviously interested in what you do. But they may not be quite ready to buy, so it’s vital that you have a mechanism to keep the conversation going. Like a free offer PDF eBook. We’ll create and write one that offers valuable information your typical cutomer would be interested in. This becomes the cornerstone of your digital marketing program, a free download your website visitors will receive if they sign up for your mailing list.
Custom image editing. We custom crop, color correct, and remove lens distortion from every image that goes on a website we manage. Research shows that your website visitors form a subconscious impression about your credibility in just a fraction of a second. They take subconscious cues from things like the left edge alignment of columns and the amount of white space surrounding text. And the professionalism of images. You may have a professionally designed template, but it can all go out the window if you use uncorrected images that are too dark or have lens distortion.
Email list signup form and general contact form. We give you two standard forms: a form that allows website visitors to signup for your email list and a more general contact form. But unlike the template companies, we also provide your website visitors with a thank you page and a customized, automated thank you email after they submit a form.
Ongoing website management with unlimited changes. You may not appreciate this if you don’t have a website yet, but this is a really big deal. Most website owners need periodic changes to their website content. But quite often, changes don’t get made because either employees are busy with other tasks, or the company that created and/or hosts the site charges extra (often by the hour) for any changes. Or in the case of hosting only providers, doesn’t handle changes.
But we do. At no extra charge. Also, we are constantly watching your website for things like hacking attempts and spam form submissions. When we see them, we block the user IP address that sent the spam.
Monthly traffic reports. Once a month, we’ll provide you with a report showing you how many website visitors you had, where the visitors came from, where the visitors were located, which pages they visited, and how long they spent on your pages.
Third party trusted site account setup. If you don’t have them, we’ll set up your Google Business page, LinkedIn page, Facebook page, Angie’s List and HomeAdvisor pages (if you’re a contractor), Yelp! page, and customer reviews.
Small Business / Growing Company Plan Features
Includes standard plan features plus the following:
Monthly content marketing. One or two monthly blog posts — typically at least 500 words each with an image — to give you “top of mind” awareness with your prospects and customers, and to establish you as an authority in your field. A weekly email to your emailing list will promote each blog post. When they’re ready to buy, you’ll get the first phone call. This is the most powerful market-building tool in your arsenal.
Management of trusted third party site accounts. We’ll take over management of your Google MyBusiness page, LinkedIn page, Facebook page, Angie’s List and HomeAdvisor pages (if you’re a contractor), Yelp! page, and customer reviews.
Category Leader Plan Features
Includes standard and small business / growing company plan features plus the following:
Increased monthly content marketing. We increase your blog post frequency to a new post each week.
Active referral program. Referrals should be as much as 50% of revenue for many businesses. But they often aren’t because there is no formal outreach program in place to actively solicit referrals. We’ll set up and run the program via email. Note: For maximum effectiveness, we recommend a tiered reward system, with a branded retail or restaurant gift card for each referral and a cash reward for each referral that results in a sale.
Google Ads and Yahoo! Gemini advertising campaigns. Whether you decide to use these paid advertising services and how much you spend on them is up to you. But we will set up keyword-triggered advertising campaigns and custom landing pages for you. The number of campaigns and keywords will be optimized for your advertising spend. And we’ll manage your campaigns.