Search Engine Marketing
We create and manage Internet advertising campaigns. We also advise clients on interactive communications strategy and improve client website information content, so it is more useful and easy to understand and navigate. Our goal is always to drive your website visitors from interest to action.
It is easy to generate high levels of traffic to just about any website. Consistently delivering high quality traffic at a favorable return on investment, on the other hand, is a challenge. Accordingly, you absolutely must understand three things before you hire an Internet advertising and marketing firm:
- Increased traffic may not equal increased business. Pay per click (PPC) advertising on Google® can generate per customer acquisition costs at a fraction of the cost of other direct marketing methods. However, choosing a list of keywords and creating ad copy are just first steps. It does not matter how many people click on your ad if there is no compelling reason for them to take further action once they arrive at your website. Getting the best results from pay per click advertising often requires significant website changes.
- No one outside Google® really knows how Google® ranks web pages. Avoid anyone who suggests otherwise. Gimmicks like sprinkling your website with keyword phrases and trading links with other sites to make your site appear, respectively, more relevant and more important, are largely a waste of time and money. Creating useful information content that is easy to understand and navigate is the most effective search engine optimization (SEO) technique.
- Success on the web starts with trust. The Internet is an unregulated medium where anyone can claim anything. And then disappear. So unless your company happens to be a trusted household name, your website visitors are probably more concerned with not making the wrong choice than with making the best choice. Again, getting traffic to your site is just the first step. Increasing your site’s Trust Signals™ is vital to success.
Successful online advertising and marketing is a complex process. We can help. Call us at 407-459-4625 and we will get in touch with you right away.